About Us

S2 is devoted to lifecycle events providing people with trusted information, products, services and guidance needed during the most sensitive times. The websites focus on providing curated sympathy and condolence-related content, find answers to sensitive questions, and then make informed purchase decisions.

Our Philosophy

We create niche sites to help people express condolences appropriately and provide a place to preserve stories, pictures and family history online. We design our brands with a wide audience of users in mind. We understand that users of each website come from different religious backgrounds and perspectives on faith. Our sites provide useful and reliable information that is easy to understand no matter what perspective. Every brand demonstrates an understanding of the personal and highly sensitive nature of loss and the mourning process. We utilize technology and the Internet to offer modern ways to express condolences and honor various traditions.

Our Team

  • Michael Schimmel
      Michael SchimmelCEO & Founder

      Seasoned executive and attorney with more than 10 years of corporate, venture capital and legal experience.

    • Noah Sherry
        Noah SherryCOO

        Experienced COO and operator overseeing day to day business procedures and infrastructure, project development, technical ops, and financial obligations.

      • Evan Budin
          Evan BudinDirector of Strategic Initiatives and Legal Affairs

          Accomplished entrepreneurial corporate and intellectual property attorney, with 12 years of experience focusing on relationship building and deal making.

        Our Products