Sympathy Brands Launches

From the Parent Company of and, Is the One-Stop Shop For Pre-Planning Burials, Funeral and All End Of Life Services.
Whether Pre Planning Arrangements or Inquiring for an Immediate Need, Simplifies, Educates and Streamlines the Customer Journey. More than 500 Cemeteries and Funeral Homes are Currently Partnered with

Miami, FL- – December 21, 2020 – Sympathy Brands, the parent to and, the companies modernizing the end-of-life industry and creators of Viewneral®, the first full service virtual platform for cemeteries and funeral homes, today announced the launch of, a destination to help people learn, prepare, plan and find burial, funeral, cremation, and memorial services. is the resource for end of life planning and is dedicated to helping people navigate through the sensitive decision making process.

To date there are more than 500 cemeteries and funeral homes partnered with to provide families with resources and a seamless experience. This footprint will exponentially grow over the coming weeks.

“ is the preeminent educational platform for end-of-life planning,” says Michael Schimmel, CEO of Sympathy Brands. “ is designed to ease the planning and purchasing processes for individuals or a loved one and provide the industry with easy to use and customizable state of the art technology.” is a robust resource for:

  • Reviewing and selecting cemeteries and funeral homes based on location, type of burial, religious specialities, memorial services and more;
  • Comparing service options;
  • Attending a free pre-planning webinar hosted by industry professionals;
  • Requesting information and scheduling a complimentary in person, phone or virtual meetings with a specialist; and
  • Creating an easy-to-share FuneralPlan™ that details information such as date, time, and place about a specific burial, funeral and memorial gathering.

In addition, through, cemeteries and funeral homes provide families with the Viewneral® Platform, a proprietary virtual technology powered by Zoom that is easy to use for arrangements, funeral services, burials, gatherings, memorial dedications and unveilings. also offers visitors a free Pre-Planning Guide that contains valuable information addressing end of life decision making, an in-depth explanation of burial options, a complete guide to planning arrangements, checklists and more.

Schimmel adds, “Choosing a cemetery and funeral home is a personal decision and selecting the most appropriate one is difficult for many reasons including the unfamiliarity with the process, limited interactions and knowledge of the services provided, and unknown costs. We provide information and guidance to help throughout.”

In addition to being a resource for consumers, also serves as a complete software platform for funeral homes and cemeteries that includes client management tools, Viewneral®, and the ability to schedule and conduct virtual arrangement meetings, pre-planning webinars, services, gatherings and dedications.

Financial planners, wealth managers and other experts recommend to pre-plan end of life services such as funeral, burial or cremation. Pre-planning assists with financial planning, secures a person’s wishes, and helps alleviate some of the future stress that loved ones face when having to coordinate and pay for funeral arrangements.

About Sympathy Brands
Sympathy Brands is the leading technology company and marketplace for all end-of-life matters. Consumers rely on the trusted family of brands,, and for education, guidance and tools to plan in advance or at the time of need. In addition, Sympathy Brands delivers a complete software platform to funeral homes and cemeteries simplifying and automating each step from making arrangements, to Viewneral® , virtual services and gatherings, to memorialization and aftercare. Sympathy Brands understands End of Life Matters™ and helps to make planning and fulfillment supportive, convenient and seamless.

About is the leading resource for end of life planning. It provides comprehensive guidance for pre-planning and purchasing of burial, cemetery and cremation services as well as commemorative and memorialization services. Its educational platform and marketplace include a comprehensive Learning and Arrangement Center where individuals can learn, plan and find cemeteries and funeral homes, schedule a free consultation with a selected funeral or cemetery, or attend a free pre-planning webinar.

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